Hello, I’m Sydney

A UK native now based in Brooklyn, NY, where I live with my wife and a chaotic dog 🐕.

I studied at Hereford Art College and entered the industry through music - running a one-person punk label losing all my money in the process - but I did have to learn to do it all: websites, album art, merch, music videos, and everything in between. Moving through fashion and merchandising I found myself back in music.
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Eighteen years later, I’ve tackled nearly every creative challenge imaginable. I’ve built brands, designed apparel, developed games, directed films, designed stages and events, and led productions creating content seen by billions. As a creative director and team leader, I’ve become an accomplished strategist and mentor but I’m still deeply hands-on, always exploring new tools.

Along with PORTO ROCHA I was awarded a D&AD Pencil in 2021 for Vevo’s global rebrand.